CUSTOMER SPOTLIGHT: Odd Society Spirits, Founder Gordon Glanz

Company Background

Founder and Distiller Gordon Glanz holds a MSc in brewing and distilling from Heriot Watt University in Edinburgh, Scotland where he experimented with distilling whisky using raw grains and commercial enzymes. After finishing his MSc, Gordon spent a week at the Whisky School at Springbank distillery in Campbeltown.

Now back in his hometown, Gordon is applying his penchant for experimentation and knowledge of tradition within the Odd Society, which he operates alongside his wife, Miriam Karp.

How does your product embody the changes you want to see in your industry?

Odd Society is about experimentation, embracing change and celebrating our individual and collective oddities.

This philosophy extends to our ideas about distilling. Just as any successful society is made up of a variety of distinct personalities in concert, we want each of our spirits to create a cast of unforgettable characters. From the subtle and discrete Wallflower Gin to the raw and untamed Mongrel, our family of spirits is meant to fill a society and celebrate the diversity and uniqueness of the Odd Society community.

This is a vast industry and you need to find ways to stand out in the crowd and many brands do not celebrate their individuality.

What is a guiding principle for your company that you will not waver on?

Odd Society is dedicated to combining Old World dCustomeristilling traditions with New World ingredients and ingenuity. Our brand essence is "Refined Rebellion"

What is an exercise other companies could use to discover and engage their own employee uniqueness and creativity?

Foster the oddness and create an environment of acceptance within the company culture.

How does your experience at AssociatedLP compliment your own company values or goals?

AssociatedLP assists us in the creativity of our products with beautiful labels that showcase local artists in our community. This helps us to stand out with unique and professional marketing for our current and future odd customers.