In 2025, the online marketplace has long been established as the status quo. As a startup CPG brand, if you’re not selling online, are you even in the game?

Flexographic Printing 101Established brands already know that colours, materials, and the quality of product packaging can directly influence a consumer’s perception of your brand regardless of what’s inside.

In the beauty world, first impressions aren’t just important—they’re everything. And when it comes to your cosmetic brand, custom labels are like the perfect outfit: they don’t just dress up your product; they tell its story.

Variable data printing (VDP) with HP digital presses is revolutionizing the flexible packaging industry by enabling brands to create highly personalized packaging at scale with speed and precision.

OPTION 1RGB (Red, Green, Blue) are primary coloured lights for on screen colour reference on a mobile phone, computer monitor or television. CMYK (Cyan, Magenta, Yellow, Key (Black)) are actual printing ink colours that are used to print on various substrates.

For the past two weeks our company has proven its track record with HP Indigo’s Print Beat Report.

Barcode DesignWhen creating barcode designs for your label or flexible packaging, scannability is crucial! We understand sometimes a packaging might be too small and space is limited, when size allows, we recommend you create your barcode with a minimum 80% magnification.

Are you ready for the second annual Halloween Sticker Contest?