The term "interactive packaging" has come up more and more frequently over the past few years, along with "active packaging," "intelligent packaging," or "smart packaging," but what do any of these terms mean?
We've touched on variable data printing briefly across product pages and in previous blog posts. However, we wanted to break it down a little further to emphasize how many possibilities it can open up for your labels and packaging.
What is Variable Data Printing?
It may seem obvious that packaging design is important, but what about the execution? At Associated, we know the difference that high-quality packaging can make and we understand its importance. Here are just a handful of the many reasons why effective packaging is essential to your business: