The cannabis market is evolving rapidly. The legalization movement continues to expand across North America, crossover products like CBD-infused water are making cannabis more “mainstream,” and e-commerce is enabling easy access for consumers.

Now, more than ever, consumers are looking to feel connected to brands that they buy from. One of the best ways to build this connection with your customers is through your packaging design.

The chaos of the pandemic caused consumers to panic buy goods across many industries. This increased demand and several other factors have created supply chain bottlenecks, with no clear end in sight. What Is the Problem?

Next up for our staff spotlight series is Jasmin Sahota! Jasmin is our Marketing Specialist at Associated Labels and a valued member of our team. She’s our go-to for all things marketing and has been instrumental in the growth and development of our company’s brand: