Flexible Packaging: Scrumptious

Jan. 27, 2012

If you're asking yourself: What is flexible packaging? One answer could be the beautiful stand up pouches designed for Scrumptious Splendid Cereals.

For this upstart challenger brand, Minneapolis design consultancy Ideas that Kick created flexible packaging materials that communicate taste, quality and adult indulgence to consumers at first glance. Each bag brings an entirely new retail concept to life.

Our simple, sophisticated color story and clean, elegant type define Scrumptious as the indulgent alternative within the adult breakfast cereal category adds Kick executive creative director Stefan Hartung. Small stand-up bags create a shelf presence totally unlike our client's competition. And we delivered bags that are the opposite of another boring box with a bowl full of brown stuff on the front.

You can look for Scrumptious in Walmart cereal aisles. Select flavors are being tested in regional markets.

Design and images via Ideas that Kick