Associated Labels and Packaging says the ‘earth-friendly’ pouches start composting in sixty days, and depending in climate and conditions, will turn into compost within 180 days. The pouches are created with layers of eucalyptus trees and corn starch. ‘To empower consumers to divert their packaging waste from landfill to compost is a huge step in the right direction,’ says Associated Labels sustainability manager Jay Ashworth. He says the product is popular with many socially and environmentally responsible companies. Associated Labels and Packaging can run the substrate through its new HP Indigo 20000 digital press
, and also has a variety of offset and gravure printing capabilities. ‘People are starting to become more aware of the impact packaging has on the environment,’ Ashworth says. ‘I think it’s been gaining moment for a while now. Debating climate change is irrelevant; we just need to start doing what is right for the environment. And now people are willing to invest in material that won’t stay in a landfill forever.’"