What Can Digital Printing Do For Your Business?

Nov. 25, 2019
hp 20000

Digital printing is on the rise, with new technologies and capabilities coming out all the time. But what does that mean for your company?


Personalized packaging is high in demand for many industries, whether that be through text, images, or design. Digital printing allows brands to execute mass customization through variable data printing, which is where elements can be changed from one printed piece to the next. This means that you can print different patterns, number sequences, QR/bar codes, designs, and more on the same run of labels, which creates a huge opportunity for brands to make a bigger impact with their packaging. 


Digital printing can also offer a great deal of flexibility, especially for start-up companies or smaller brands who may need to print on demand. Forecasting for orders can be difficult, and space isn't always available to store excess inventory. Digital printing allows for quicker turnaround with pricing ideal for lower quantity orders. Companies also don't need to commit to their packaging design as soon as they start printing; with no plates involved, they can make changes with ease. This is also ideal for short runs. For holiday and limited-edition items, companies can keep their packaging high-quality and on-brand at a reasonable cost. 


For brands that place importance on sustainability, digital printing also provides a less wasteful printing solution with options for eco-friendly inks and substrates. In addition, HP Indigo presses are manufactured carbon neutral. 

Visual Impact

Digital printing enables brands to experiment with the design of their packaging, more than any other form of printing. In addition to digital printing's variable data capabilities and the ease of adapting packaging art, companies can print more intricate and complex designs without needing a plate for every different color. With an extended gamut, 97% of the Pantone range of colors, including metallic inks, are covered to ensure color match accuracy. Further, if the desired color isn't covered, special inks are available to purchase for a 100% match.


Equipped with our narrow-web HP 6800s and our HP 20000, we can provide all of these services and more to take your brand to the next level. Contact us or request a quote online to find out more about what digital printing can do for your company! You can also check out our blog posts on our HP Indigo 20000 and the differences between flexographic and digital printing