Upcoming Wine Packaging Trends

Jan. 6, 2021
wine packaging

We’ve all probably seen our fair share of wine recently, now that we’ve wrapped up the holiday season!

There have been quite a few new wine packaging trends throughout the last few months that will continue to play a role in the industry for 2021. Some of these are:

Adapting to E-Commerce

A trend accelerated by COVID, online alcohol sales more than doubled in the first few months of the pandemic, with wine enjoying the largest success, making up nearly 70% of total online retail sales. Purchasing wine online has become even easier with delivery apps like Skip the Dishes and Uber Eats, subscription boxes like Winc, and direct-to-consumer websites. This shift in online shopping means that wine brands have to consider visual appeal and convenience even more so when creating their packaging in order to stand out to customers on the screen.

All in the Design

Again, it’s important to design for both e-commerce and in-store when creating your wine packaging. Whether you’re designing shrink sleeves or labels, visual appeal is hugely influential in the alcohol industry, and luxe finishes go a long way.

Building a Connection

Consumers care about the products they purchase and the brand that they purchase from. For wine products, Augmented Reality (AR) is becoming increasingly popular to help build a connection with consumers and share an authentic story behind the wine and brand. Further, you can use this technology to share food pairings for your wine, connect your social media platforms, and share many other more pieces of information that can add value to the overall customer experience.

Canned & Convenient

In a time of social distancing and increased hygiene protocols, cans have become an even more popular packaging option for alcoholic beverages like ready-made cocktails and wine. Not only are they convenient and hygienic, but they also allow customers to purchase a single serving of wine without having to buy an entire bottle. Not only is this more affordable, but it also increases the likelihood of consumers trying a new brand or product.


These are just a few of the most popular trends to come in 2021! Whether you’re looking for shrink sleeves for cans or labels for bottles, reach out to one of our packaging experts to find out how to take your packaging to the next level.