Innovative Chocolate Label Design Trends 2022

How to Make Your Chocolate Bar Packaging Stand Out

With so many chocolate bar packaging options on the market, it’s essential for chocolate brands to create packaging that grabs attention and clearly communicates what makes their chocolate unique. Your chocolate packaging is often the first impression customers have of your brand-so make it count by telling your story, showcasing your product’s qualities, and using design trends that resonate with today’s shoppers.

Tell Your Brand Story Through Packaging

Use creative graphics, compelling text, and a strong value proposition right on your chocolate bar packaging. Let customers know if your chocolate is organic, hand-crafted, farm-fresh, vegan, or affordable. Incorporate storytelling elements, like the origin of your cocoa beans or your commitment to sustainability, directly onto your packaging. This helps build trust and emotional connection with your audience.

Clearly Communicate What’s Inside

Differentiate your chocolate bars by using specific design cues for each variety. Use darker packaging for dark chocolate, lighter designs for white chocolate, and add visual hints-such as images of coffee beans, nuts, or fruit-to reflect flavor combinations. Highlight key ingredients, dietary benefits (like vegan or gluten-free), and certifications to help customers make quick, informed decisions.

Organic Designs

Customers are increasingly aware about making healthy lifestyle choices, who also seek out nutritional advantages and facts before making a purchase. Whether that be vegan, or gluten free chocolates. As a result, they are drawn to designs that feel natural. The organic visual appeal can be achieved with using inks and varnishes.

Bright Designs

A bright design symbolizes a more open-minded approach to chocolate label design. The package design for raw and dark chocolate integrates a basic, clean, and organic product idea into a realistic packaging style that reflects the chocolate. 

Chocolate-Specific Designs

The packaging design for various types of combination chocolates, such as dark chocolate and coffee, orange and dry fruit chocolate, should differ from one another. Chocolate-specific designs differentiate chocolate types with a visual appeal that looks close to what’s inside. Darker designs for dark chocolate; Light designs for white chocolate.

Luxury Chocolate Designs

The moody aesthetic works perfectly for luxury chocolate. A matte or silver/ black finish, with a delicate picture of a coffee bean at the bottom, just half visible to evoke a little mystery. This design is dominated by the sleek, glossy, and curly typography. Distinct varieties will have a different image at the bottom of the chocolate that has nuts or herbs. 

To find out more about how to elevate your chocolate packaging, reach out to our team of experts at Associated Labels and Packaging or request a quote today.