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The tea industry is expanding, with new flavors, ingredients, and capabilities appealing to the conscientious customer who wants new flavors in their cup, but also leaning toward natural, clean-label products. The most important points are the convenience and functionality of the packaging, the completeness of information about the product, as well as the logo and name of the selection. Beyond the day-to-day consumption of tea, it is important to note the cultural significance of teas around the world. It is more than just consumption, but the entire process. With this, tea-makers are finding new and innovative ways to visually showcase what is inside tea containers with tea label designs.
Grab yourself a cup of tea, here are some tea label design trends for 2022!
Green Tea Labels
Green Tea, the “elixir of youth”. Green tea labels have been favoring lighter green tone colors, with a more clean, simple aesthetic. Different colors of green are utilized depending on the strength, ranging from dark olive to bright green. Both mint green tea and jasmine green tea can be represented different green tones. The amount of sunlight given to the plants, when they were cultivated, and how they were processed are all factors that influence green tea quality. Sencha is the most common, everyday tea in Japan. This type of green tea is made by steaming young, high-quality leaves, then twisting and drying them. This method was developed by Nagatani Soen in the 18th century and is still used to this day!
Herbal Tea Labels
Think floral! Herbal tea labels are usually all white and wrap around the entire can. The labels can then be shown with a vivid blooming flower. Each image also can have a layered look in which leaves, petals, and other flowers are stacked on top of one another. Build on the composition by illustrating bright, multicolored watercolor sketches. These illustrations can stand out a simple white backdrop, with basic clear lettering. On the other hand, bright and colorful packaging is an option. Bright colors that have been well-chosen, elicit a strong connection to the composition. For example, lavender is purple, cornflowers are blue, dandelion is yellow etc.
Black Tea Labels
Black tea is the most popular tea in the western world, however it originated in China in the 17th century. The varieties of black teas are endless, and with this, so are the design choices. Usually, black teas are well-represented with floral patterns due to their sweet scents and powerful flavor explosions. The brand name and tea flavor could be engraved on a vertical line running up the side of the canister. The focus of what type of black tea should be easily recognized on the label design.
Fruit Tea Labels
Fruit tea has a long history dating back to the Chinese use of ayurvedic medicines. “Kadhas” was the name of the tea that was made. Kadhas was a combination of various herbs, fruits, and spices. This tea is still made today. Due to the sweet fragrances and intense flavor bursts, herbal teas are excellently represented with floral motifs on the labels. On a vertical line running up the side of the canister, the brand name and tea taste are usually inscribed. Watercolor and pencil paintings with a classic white label are common in fruit tea designs.
Chai means "tea". Hence why "chai tea" can be confusing as this translates directly to "tea tea"., which doesn't make too much sense. Alas, chai (or "cha" depending on region) has taken the world by storm. With each region of India being so unique, spices differ depending on location. The spices that come to life with every sip can be reflected by a simple label. The design should reflect these spices. This can be shown with focus on the variety in spices that go into the masala.
Customers want to know that their tea beverages comply with new and up-to-date health laws. As a result, the clean-label trend has made its way into the tea industry. A clean label denotes fewer ingredients, product authenticity, and faith that the product is safe to ingest and devoid of artificial and synthetic substances. The clean label ingredients market was valued at $38.8 billion in 2018 and is expected to rise at a CAGR of 6.8% from 2019 to 2026, reaching $64.1 billion.
To find out more about how to elevate your tea labels, reach out to our team of experts here or request a quote online.