2021 Label Trends

Jan. 11, 2021

Labels are the most common packaging product type, used for a variety of products in almost all industries across the board. With so many options to customize your labels from material choices to special finishes like embossing and foiling, designing or upgrading your label may feel overwhelming. With this in mind, it’s important to be aware of the current trends to make the right decision for your label design. Here are some upcoming label trends for 2021:

Bold Design

With so many options for labels, there are infinite opportunities to stand out on the shelf. Using bold colours in your font or label stock or intricate designs can attract potential customers’ attention while also sharing something about your brand story. More than ever, consumers are invested in the brands they purchase from, and storytelling is a great way to build a connection with current or potential customers.

Clean Labeling

In case you missed it, we posted about clean labeling almost a year ago, and it’s a trend that is here to stay. Clean labeling refers to brand transparency, simple materials or ingredients, and authenticity in labeling a product. Consumers are invested in the brands and the products they purchase. They want to know how their products get made and where they’re sourced from.

In addition to brand transparency, clear or transparent labels are also trending to be a popular label choice for 2021. Clear labels are a great choice to let your product and brand speak for themselves.


Whether you’re selling your product in-store or online, or both, texture can truly elevate your label. From tactile materials like soft-touch or special finishes like embossing, adding texture to your labels adds a sense of authenticity and premiumization to the product and your brand.  

Another important development that impacts labels, but not necessarily label design, is that brands are looking for full-service solutions for their label manufacturers. With the pandemic creating extra barriers and transportation delays, many brands have switched to manufacturers who can cover all aspects of label creation in-house, from artwork and plates (if needed) to production. Associated is a full-service facility with an in-house prepress department, onsite plate creation, and production, so we've got your back!


With almost a year of a global pandemic under our belts, labels are more in demand than ever for shipping labels, hand sanitizer, pharmaceutical products, and many more. Whatever you're looking for, we've got a solution for you, with our in-house experts and packaging specialists available to take your product to the next level. Reach out to us via our contact form or request a quote