It's no secret that e-commerce has become so much stronger during the pandemic, with consumers making more purchases online than ever. As a result, brands need to stand out on the shelf and on the screen, which has led to many different packaging design trends. We rounded up a few of the most common ones we’re expecting to see in 2022:
Our next customer spotlight is on Dark Woods Brewing & Coffee Roasting! Based in Innisfail, Alberta, Dark Woods Brewing is a taproom that offers freshly roasted coffee, small-batch craft beer, and food sourced from local ingredients.
One of the most common trends we’ve seen in the last few years is transparent packaging. As the focus on transparent sourcing and messaging grow, brands are taking it one step further by incorporating transparency into their packaging.
So, how do you incorporate transparency into your packaging?
Branding
Currently, brands are trying to market their products to some or all of the following generations: Generation Z, Millennials (Gen Y), Generation X, and Baby Boomers. However, these four groups are so different in so many ways that targeting more than one at the same time can prove difficult, especially when it comes to designing packaging.
At Associated, we are a full-service facility in more ways than one. In addition to offering every service needed to create a complete packaging solution from start to finish, we also have a custom equipment division!
An impactful way to increase value for consumers and brands is to think about preventing waste. Specifically, for food and beverage companies, there are many features and technologies to integrate into your packaging to extend shelf life:
Barrier Properties
Businesses across diverse industries choose Associated Labels & Packaging to expand their product lines.
Ross Chocolates
Associated Labels has helped guide us every step of the way through the packaging design process.
Lally Farms
The team at Associated Labels understand the seasonal nature of our business and always make sure our needs are met for short lead time orders.
Malcolm Designs
Pardon the pun… but I’m sticking with Associated Labels! Everybody shows the utmost professionalism (shout out to Michael) as they stand behind the superior products they produce. Associated Labels ROCK!
Lyla
They are meticulous about details and the labels are of amazing quality.
Grandpa J’s Seasoning Inc
When ordering labels it has always been breeze with Associated Labels and Packaging! Very precise and on time!
Mike
Responsive, timely delivery, competitive pricing and knowledgeable. They go out of their way to find solutions to unusual requests.
Angelique
The sales support is amazing, these guys always go the extra mile to produce a quality product with short turn times.