In 2025, the online marketplace has long been established as the status quo. As a startup CPG brand, if you’re not selling online, are you even in the game?

Stand-up pouches have become one of the most popular flexible packaging choices for consumer packaged goods brands worldwide. Expertly designed to package everything from chips to chowder, these pouches offer numerous advantages-including 360-degree branding, premium finishes, and high-barrier properties that keep products fresh and protected.

There may be nothing more frustrating as a business than government regulations that stifle creativity. In Canada, where cannabis has been federally legal since 2018, the restrictions border on criminal. No other industry is subjected to such severe creative constraints – not even alcohol, which unlike cannabis, offers zero medicinal benefits.

Clear Windows Draw customers to your shelf by letting your product speak for itself with a clear gloss window on your Stand-up Pouch (SUP’s). This transparency allows customers to asses and build trust for your quality ingredients and portions with their own eyes.

PRECO WEB DIRECTION SERIES   Increased Capability

In celebration of the Natural Products Expo West show coming up next week, we've got food on the brain! There are always so many changing trends and innovations in the food industry, especially in natural food, and we wanted to highlight some of the biggest ones right now:

Whether you're new to a product type or new to packaging in general, the terminology can be a little technical and seem overwhelming.

We've already written about why we're huge advocates of flexible packaging (if you missed that, you can find the post here), but let's dive deeper into pouches: specifically, stand-up pouches.