On to the next terminology guide: lidding film! In the last few years, lidding film has seen tons of growth and innovation with new technologies, materials, and techniques.  Here's our list of essential terms for lidding film:

Whether you've created labels and/or packaging before, or you're entirely new to the process, the quotation procedure for a packaging solution can take a while and require a lot of information.

Whether you're new to a product type or new to packaging in general, the terminology can be a little technical and seem overwhelming.

We've already written about why we're huge advocates of flexible packaging (if you missed that, you can find the post here), but let's dive deeper into pouches: specifically, stand-up pouches.

Cannabis packaging makes for an interesting talking point. With the somewhat recent legalization in Canada and the significant growth of the industry, more and more cannabis brands are popping up across North America. However, lengthy packaging regulations have proven to be an obstacle for many.

As we've mentioned before, stand up pouches have become an explosive flexible packaging trend that offers optimal branding and shelf presence, as well as convenience for consumers. In addition to printing and laminating the pouches, Associated can also construct your stand up pouch in-house. 

Earlier this year we hit 100,000 square feet across all of our facilities with the addition of a new warehouse. Well, it's now been just over eight months, so we wanted to share a progress update!

It may seem obvious that packaging design is important, but what about the execution? At Associated, we know the difference that high-quality packaging can make and we understand its importance. Here are just a handful of the many reasons why effective packaging is essential to your business: Branding