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This year has been a full one! While we’re still not out of the woods with the pandemic, there has been progress a lot of this year, which has allowed some sense of normalcy for many of us.
It's our second year adapting our usual holiday celebrations in order to celebrate safely within the current guidelines.
According to new data from Smithers, the global packaging industry will reach $1 trillion in sales by the end of this year.
It's no secret that e-commerce has become so much stronger during the pandemic, with consumers making more purchases online than ever. As a result, brands need to stand out on the shelf and on the screen, which has led to many different packaging design trends. We rounded up a few of the most common ones we’re expecting to see in 2022:
Our next customer spotlight is on Dark Woods Brewing & Coffee Roasting! Based in Innisfail, Alberta, Dark Woods Brewing is a taproom that offers freshly roasted coffee, small-batch craft beer, and food sourced from local ingredients.
One of the most common trends we’ve seen in the last few years is transparent packaging. As the focus on transparent sourcing and messaging grow, brands are taking it one step further by incorporating transparency into their packaging. So, how do you incorporate transparency into your packaging? Branding
Currently, brands are trying to market their products to some or all of the following generations: Generation Z, Millennials (Gen Y), Generation X, and Baby Boomers. However, these four groups are so different in so many ways that targeting more than one at the same time can prove difficult, especially when it comes to designing packaging.
At Associated, we are a full-service facility in more ways than one. In addition to offering every service needed to create a complete packaging solution from start to finish, we also have a custom equipment division!